Neenu Rathin

Social ventures are an integral part of the society. Without them, it is nearly impossible to bring a social change. The need for skilled changemakers is increasing immensely with the rise of losses due to the COVID-19 pandemic. By connecting organizations with services, volunteers, funds and resources and potential individuals and change agents with organizations to support them, The Social Town, located in Ernakulam, Kerala, aims to be an online networking platform for community builders.

Neenu Rathin (Neethi) is the woman behind The Social Town (TST). She is a dedicated social innovator who has been working for the community and non-profit sector. She has been creating important associations in the non-profit field and working on the idea of TST since 2013. The COVID-19 situation influenced her to launch TST for the betterment of society. She wishes to make TST a platform where parties learn about each other’s work before they proceed to create genuine impact through their programs and services. The goal is to utilize 80% of CSR funds for the fight against coronavirus.

TST will be a an online solution that can link all the participants in the social development field and erase the boundaries between doers and funders. Basically, it is a SCaaP – Social Change as a Platform. It will not only assist social innovators in reforming their skills but also help them through an online social learning platform by giving access to expert panel of mentors, consultants and gig pros.

The volunteers will have profiles, where they can update their recent volunteering experiences, set of skills and time availability. Organizations can update their feeds about their recent campaigns and list their requirement for resources. Experienced mentors will reach out to these organizations for giving a helping hand. Corporates can fund projects without any difficulty after scrolling through organization feed history. TST asks corporates to share their most valuable commodity- Human Capital. TST wishes to create a Donor Community for marketing it’s services and managing daily operational costs. It will accept micro-donations from individuals, retailers & businesses.

 SLATE – Social Learning Academy for Transformation and Empowerment (an online academy with industry focused learning programs for the social changemakers) and SAGA Stories of Altruists, Givers and Agents of change (an online magazine which will feature crowd-sourced stories about social changemakers) are two important upcoming initiatives of TST. TST will be the only online arena to bring all social partners under one rooftop and celebrate their existence.

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